Get millennials interested in being Financial Services Consultants with AIA.
Millennials are savvy. There are go-getters. They know what they want.They want to be who they are. They only want to dedicate their time on something that is in line with their aspirations.
When it transcends the ordinary and becomes ultimately rewarding. This campaign is a clear departure from the usual run of the mill recruitment campaigns. It highlights grit, determination and conviction of the consultants and the contributions they bring to the lives around them.
Social / Print / OOH